...because selling is consulting.

"Stop selling, start helping!"
(Zig Ziglar)

Whoever wants to be successful in the specialized retail today should distinguish themselves more than ever through service, persuasiveness and customer centeredness! "Staff and trade promotions" are a driving force in this process to bring the message, benefits and added value of the brand and product to the customer via the staff at the point of sale. But do you speak the language of the people who are trying to sell your products? Markenschulung.de starts exactly here and offers not only excellent communication bridges.

Markenschulung.de as a brand consultant:

  • Development and monitoring of a training-supported go-to-market strategy
  • "Translation" and adaptation of your brand message and your USPs into the "language" of the desired channel
  • Development and implementation of efficient trainings for employees and trainers 
  • Concept and realization of advertising campaigns, promotional materials and trade fair appearances
  • Sustainable measurement of success and long-term activation through appropriate interactive tools

Markenschulung.de can actively support your staff in selling by giving them exactly the knowledge, the message and enough tricks to achieve optimal results and encouraging success. Because only convinced sales people are also convincing sales people!

Markenschulung.de as a lecturer and trainer:

  • Clear focus on topics from sales and marketing with an emphasis on customer retention through customer centeredness
  • Hands-on teaching and practical tips and hints from everyday sales practice
  • Holistic view of sales as a goal-oriented communication process
  • Didactically based methodology (trainer qualification according to AEVO)
  • Modern training concepts and tools, both off- and online - not only on Markenschulung.de!

About me

Before dedicating myself completely to the work at Markenschulung.de, I have spent the last (almost) 10 years successfully placing special products from the smartphone accessories sector both in the telecommunications retail and in other channels. In doing so, I have trained my communication talent and further developed my presentation skills in numerous negotiations, trainings and trade fairs. Lastly, as the head of sales of an SME, I look back on turbulent and successful times in which we always managed as a team to remain "benchmark" with our products and to present this in a trustworthy, targeted and tangible way!


I offer you methodical support through my experience in motion picture  production, which I was able to gather not only through (almost) 10 years at Hessischer Rundfunk, but also through many commercial productions. 


Although I am not a digital native, I am trained as an "Online Marketing Manger" and in "Professional Web Design" (Wildner AG) as well as a Social Media Manager (IHK). So I like to use the latest web-based offers and I like to let them flow into Markenschulung.de.


Of course, I am particularly proud of the "German Brand Award 2019" won by the E.V.I. GmbH in the "DISPLEX" team, which, along with many other awards in the trade press over the past 10 years, shows how strongly brands can be developed. 


Of course, it is not only sales success and awards, but equally a network of good contacts that inspire me in my daily work. I look forward to hearing from you!